Available for New Projects
Available for New Projects
Available for New Projects
Güsto
Brand Identity
Creative Direction
Sharuhn took a simple mission, saving wonky, imperfect fruit, and turned it into the entire visual reason for a snack brand to exist.
Güsto
Brand Identity
Creative Direction
Sharuhn took a simple mission, saving wonky, imperfect fruit, and turned it into the entire visual reason for a snack brand to exist.
Güsto
Brand Identity
Creative Direction
Sharuhn took a simple mission, saving wonky, imperfect fruit, and turned it into the entire visual reason for a snack brand to exist.
Concept & Story
She began by embracing the imperfect. The core concept revolved around celebrating wonky fruit rather than hiding it. She defined a brand narrative where flaws became the foundation of the visual identity, and sustainability was framed as a creative advantage rather than a compromise.
It became clear that the brand needed to feel honest, vibrant, and completely unapologetic. She aligned on a strategy centered around "The Imperfect Advantage." This approach prioritized bold colors, playful typography, and imagery that highlighted the natural character of the ingredients, steering the direction for packaging and digital visuals.
Brand Identity & Packaging
2026
Design & Delivery
The creative execution was grounded in bold simplicity. She developed a vibrant color system, lively custom typography, and packaging designs that let the wonky fruit take center stage. She created mockups that communicated a premium product brand that wore its imperfection as a badge of honor.
At the close of the pitch, she delivered a complete creative direction deck, brand guidelines, and a suite of packaging mockups suitable for a speculative pitch. She provided editable assets that clearly demonstrated the visual evolution from product to shelf. The project ended with a confident, visually cohesive presentation that turned imperfect fruit into a compelling brand proposition.
Concept & Story
She began by embracing the imperfect. The core concept revolved around celebrating wonky fruit rather than hiding it. She defined a brand narrative where flaws became the foundation of the visual identity, and sustainability was framed as a creative advantage rather than a compromise.
It became clear that the brand needed to feel honest, vibrant, and completely unapologetic. She aligned on a strategy centered around "The Imperfect Advantage." This approach prioritized bold colors, playful typography, and imagery that highlighted the natural character of the ingredients, steering the direction for packaging and digital visuals.
Brand Identity & Packaging
2026
Design & Delivery
The creative execution was grounded in bold simplicity. She developed a vibrant color system, lively custom typography, and packaging designs that let the wonky fruit take center stage. She created mockups that communicated a premium product brand that wore its imperfection as a badge of honor.
At the close of the pitch, she delivered a complete creative direction deck, brand guidelines, and a suite of packaging mockups suitable for a speculative pitch. She provided editable assets that clearly demonstrated the visual evolution from product to shelf. The project ended with a confident, visually cohesive presentation that turned imperfect fruit into a compelling brand proposition.
Concept & Story
She began by embracing the imperfect. The core concept revolved around celebrating wonky fruit rather than hiding it. She defined a brand narrative where flaws became the foundation of the visual identity, and sustainability was framed as a creative advantage rather than a compromise.
It became clear that the brand needed to feel honest, vibrant, and completely unapologetic. She aligned on a strategy centered around "The Imperfect Advantage." This approach prioritized bold colors, playful typography, and imagery that highlighted the natural character of the ingredients, steering the direction for packaging and digital visuals.
Brand Identity & Packaging
2026
Design & Delivery
The creative execution was grounded in bold simplicity. She developed a vibrant color system, lively custom typography, and packaging designs that let the wonky fruit take center stage. She created mockups that communicated a premium product brand that wore its imperfection as a badge of honor.
At the close of the pitch, she delivered a complete creative direction deck, brand guidelines, and a suite of packaging mockups suitable for a speculative pitch. She provided editable assets that clearly demonstrated the visual evolution from product to shelf. The project ended with a confident, visually cohesive presentation that turned imperfect fruit into a compelling brand proposition.